In this article we are first going to take a look at how to get banned from AdSense (and of course that means how to not get banned from AdSense as well) and also what are your options if such an unfortunate incident happens with you. There are actually a lot of people out there who make tons of money through AdSense everyday and yet there are people who would always complain about getting banned from AdSense and blame it completely on Google itself; now, you need to understand something – the very purpose of AdSense is to help people make money and advertise their products online and that also means that Google itself can make some money out of it. So, for obvious reasons Google would never want to terminate a AdSense account; there are actually valid reasons behind every terminations.
Google is one of the first companies to introduce the concept of pay per click service and through the AdSense program you just need to simply create a free account with them as a publisher and stop displaying advertisements on your website or blog. Every time one of those advertisements on your website gets clicked by real users, you make some money and when you have $100 in your account, Google sends you a check. Now, this might not be as simple as snow; everyday a handful of Internet publishers lose their AdSense accounts for seemingly “no reason at all” and all the hard work done by them goes in vain. If Google suspects some unscrupulous activity in your AdSense account, you would be sent a notice by them and your account will be terminated forever. The following are a couple of possible reasons for AdSense account termination:
Bounce rate is one way an SEO can compute a websites’ success and there are actually a basis for internet marketing experts concern for high bounce rates.
What is a bounce rate?
Bounce rate is actually the percentage of visitors to your website that leaves the page directly without clicking through any other page on the website.
Now here are a few reasons for a website’s high bounce rate,
Internal Factors:
a. Web Design and Usability
Keep in mind that presentation is quite important. If you don’t have a good web design or has design flaws that make it uncomfortable for visitors, they will more likely just close your webpage off. Provide a simple and nice design for your site with good content so that your visitors will stay Read the rest of this entry »
They say, all the good domain names were booked in 90’s…but still our creative minds always tend to find out something that’s trendy and cool…we go ahead and search for it… yippee!, its available…we realize that its late in midnight…why not we wake up in the new sun and have that thing owned!…we sleep with the dreams of what we could possibly do with that domain…but alas!, the next day you find it to be booked by some so-n-so company owning thousands of other domains!!!!
If you have a name in mind for a new company then you should be aware that doing something like searching for the availability of the domain can be dangerous in today’s world of domain name research thievery. What rogue companies are doing is stealing domain names by intercepting your research and then registering the name for themselves. These companies can be avoided though and you just have to be cautious and alert.
Here we have some tips that may help you. In order to avoid being victimized by these rogue companies, be sure to avoid address bar guessing and avoid using search engines that fail to generate billion dollar revenues on an annual basis, i.e except the big ones! Most of the time, people have the strong urge to enter a domain name in the address bar to see if an existing company has already taken it but this is actually the most dangerous thing you could do because ISPs normally sell NXD data (non-existent domain). Read the rest of this entry »
It’s not a rocket science that for website owners gaining traffic is quite important for stuffs like selling banner ads, test links etc and so is Alexa ranking. It might be understood that Alexa ranking or Alexa web traffic is used by ad networks and advertisers in order to assess the worthiness of a website for advertising and for website owners who wants to monetize their site, it is quite important to have a high Alexa ranking. But perhaps one of the downside of Alexa traffic ranking is that they usually only count traffics that come from users who have installed the Alexa toolbar and that might not be an accurate assumption of how many visitors you really get per webpage. Thus, a webmaster blog with traffic half to that of an entertainment site might have better Alexa than the latter one, as the people visiting webmaster blog are most likely to have Alexa toolbar installed on their PCs! So the question remains unanswered for site owners that, how one can improve a website’s Alexa rank promisingly! Here are 5 sure fire ways to do it:
1. Install the Alexa Toolbar – since Alexa measures traffic from users who makes use of the Alexa toolbar, it is only logical to make use of one yourself as well. Setting your website or blog page as your PC’s home page also helps improve your ranking a little. But don’t fret about loading your site every minute or every hour. Alexa only rates on unique I.P. address per day.
One of the most popular forms of Internet marketing today is definitely through social media websites in the basic concept behind social media optimization is to be able to implement changes to your website so that they are more easily furnished in custom search engines and are easily linked to. The following are the 13 Golden rules:
The most important thing is to be able to increase your linkability. You can definitely achieve this through blogs, excellent content and link bait.
It is really necessary to guide your users into tagging and social bookmarking your website. Let them tag, Digg and bookmark your website. If you are using a WordPress platform, it is a good idea to use the Sociable plug-in for this purpose.
If you have noticed carefully some Google and Yahoo blogs, they actually have a system for rewarding inbound links. Why not introduce this on your own blog? You could do this by listing them as recently linking blogs, through permalinks and through TrackBacks.
Diversification of content is a good idea. This is going to have your content reach beyond the premises of a browser.
Let other people find you useful. In the very first place, it is very important that you create something new and useful and then try to make it into something that other people can use to create something different. So, thinking outside the box is very important.
Many people make the mistake of not realizing the importance of outbound linking. This is actually a good way of becoming a user resource and even though this might not help you in the short term, it is definitely going to help you in the long-term.
According to Internet Marketing discussions, any type of content that encourages people to pass on the message is referred as ‘Viral’ and the strategy behind it is called as viral marketing. In simple words its just about creating a buzz that becomes viral! Everyone wants to see it, and when they do, they all want to share it.
Where is the virus, is it contagious?
People always wonder why the word ‘viral’ is used, how a marketing strategy can relate to virus! Well, in off web terms such marketing is referred to as ‘word of mouth’ or ‘network marketing’ but on the internet they call it ‘viral marketing’ because it matches perfectly with the lifestyle of a virus!
Virus lives secretly till it becomes numerous enough to overcome the host. He rides the host and uses its resources to grow his community. He keeps on replicating himself exponentially with geometrically increasing power that doubles with each loop. Thus a virus strength and population can explode in very short time. Like viruses, viral marketing strategies assume delayed gratification. They use benefit of rapid multiplication to toot their message to thousands of readers through people forwarding emails with links to friends or encouraging them to visit specific websites or watch the interesting videos.
Hereby I have collected few important elements to be considered while unleashing a viral marketing campaign. Needless to say that, more of the following elements are covered, better the results are likely to be.
Giving away products or services
“Cheap” or “inexpensive” is likely to generate a wave of interest but “free” being the most powerful word in a marketer’s dictionary, will surely do it fairly quick. One can give away anything like free piece of software, ebook, cool smilies and so on to attract attention. ‘Free’ attracts people who then look for other desirables that you are selling and bingo, you got a sell! It also helps you in list building and generating advertisement revenue as well.
One free ebook called “Search Engine Tactics” by Mark Joyner, has been downloaded over one million times! And of course more people like me talking about it are helping nothing but to spread the virus even more!
Making people feel something
The second most beneficial element would be to create a very strong emotion. You need to have a perspective, to express an idea with commitment and dedication. You should be able to exploit common human motivations and behaviors of people. Fill them with love or hate, please them or make angry, sometimes be an idiot or a genius, sometimes compassionate or egoistic.
Forget neutral, viral marketing is all about emotions.
Doing something unexpected
This one is very obvious and well suits to video marketing through youtube and others. What type of videos you would like to watch until you see the name of sponsor? has to be hilarious or unexpected. If you want viewers to notice you campaign, you must be doing something surprising, something that is not expected. Forget about trying to promote your services as just being expert because everybody does the same! Don’t expect a win just because your campaign looks cool, as already many others have “been there, done that”.
Using existing communication networks
Except few basement-dwelling computer geeks most people are social. A person may have close networks of 8-12 people as well as the weaker networked relationships with hundreds, if not thousands.
What popularized “Follow me on twitter” buttons in recent days? People’s desire to be popular, loved, and understood in their network. On internet people develop relationships with social networking sites like Facebook and Twitter, blogging, social bookmarking and videos. All of these are highly viral because they are interactive. Learn to place your message into their existing communications, and you rapidly multiply its distribution.
Allowing effortless transfers to others
Sharing is what viral marketing is all about. In flu season, we are advised to stay away from people who cough and asked to wash hands often, not to touch eyes, nose, or mouth because virus can only spread when its easy to transmit! In the same way everything that makes the sharing easier, improves your viral marketing campaign.
Allow people to,
Download the content, in a usable format (videos in MPG, pictures in JPG etc.)
Embed the content on their sites.
Send it to friends, either using a link or by sending the content directly.
Publish it on various social networks – Digg, YouTube etc.
Add it to social bookmarking sites.
Furthermore you can give your visitors an incentive. Ask them to spread your script, content etc. Instead, give them a bonus for recommending you. Make the bonus exclusive, something they can’t get elsewhere.
viral marketing allows you to enter the market sections you may not reach otherwise but its main benefit is that it automates itself once your campaign spreads and then can keep on bringing targeted traffic to your site for any length of time. You may not profit today, or tomorrow, but if you can generate a buzz of interest from something, then you will profit soon and for the rest of your life! Moreover, instant communication being so easy and inexpensive on internet, a well designed viral marketing campaign will create a win-win situation.
Use all the fundamental principles of viral marketing outlined above and Start turning your web site visitors into part of your online sales force!
According to Internet Marketing discussions, any type of content that encourages people to pass on the message is referred as ‘Viral’ and the strategy behind it is called as ‘viral marketing’. In simple words its just about creating a buzz that becomes viral! Everyone wants to see it, and when they do, they all want to share it.
Where is the virus, is it contagious?
People always wonder why the word ‘viral’ is used, how a marketing strategy can relate to virus! Well, in off web terms such marketing is referred to as ‘word of mouth’ or ‘network marketing’ but on the internet they call it ‘viral marketing’ because it matches perfectly with the lifestyle of a virus!
Virus lives secretly till it becomes numerous enough to overcome the host. He rides the host and uses its resources to grow his community. He keeps on replicating himself exponentially with geometrically increasing power that doubles with each loop. Thus a virus strength and population can explode in very short time. Like viruses, viral marketing strategies assume delayed gratification. They use benefit of rapid multiplication to toot their message to thousands of readers through people forwarding emails with links to friends or encouraging them to visit specific websites or watch the interesting videos.
Hereby I have collected few important elements to be considered while unleashing a viral marketing campaign. Needless to say that, more of the following elements are covered, better the results are likely to be.
1. Giving away products or services
“Cheap” or “inexpensive” is likely to generate a wave of interest but “free” being the most powerful word in a marketer’s dictionary, will surely do it fairly quick. One can give away anything like free piece of software, ebook, cool smilies and so on to attract attention. ‘Free’ attracts people who then look for other desirables that you are selling and bingo, you got a sell! It also helps you in list building and generating advertisement revenue as well.
‘Duplicate content’ is one of the most famous SEO issues that have been consistently in questions of webmasters and they have been discussing it like anything. Based on the blog posts by famous SEO masters, published interviews of Googlers and discussions at popular webmaster forums, I have tried to summarize few important facts behind the nuances about duplicate content.
Defining a duplicate content
Content is considered duplicate when considerable part of it is exactly or partially similar to other webpage in same or different website. There are many reasons that can create duplicate content on same site which is likely to be considered non-malicious,
Blog content accessible directly from post, via Category, Author, archives and RSS/Atom Feed.
Forum replies creating multiple urls pointing to same page
common sales elements, lengthy copywrite text on many pages of a site.
Print-only versions of articles not pointing to original
Same store items linked via multiple distinct URLs
www and non-www versions of same page etc.
Different sites with similar content Pages,
Many webmasters assume that creating multiple or identical copies of the same content/page will either increase their chances of ranking for many long tail keywords or help them get multiple listings to win more traffic. There is nothing wrong in syndicating your content across different sites while taking due care about providing authenticate ownership of content.
However, in some cases its looked as a malicious practice when content is duplicated across different sites to deliberately trick the search engines into returning incompatible and poor quality search results with the same content repeated within a set of results.
There are different elements involved with search engine optimization and from all the tasks related to SEO link building is the one which is often misunderstood. When it comes to effective link builders, they share a number of habits which make them great in what they do. The number of links they get does not automatically make them effective as being effective is a matter of getting consistent and measurable results.
Imitate natural backlinking profile
What smart link builders do is emulate a natural link profile and this means that what they focus on is not getting hundreds of profile links or spammed comments but getting links that satisfy attributes including placement with anchor text, positioning on various IP ranges, and a consideration of diverse types of websites like web 2.0, article directories and such. An effective link builder is always aware of this and acts accordingly.
Focus on quality, its not a number game
Another habit of effective link builders is that what they focus on rather than quantity is the quality of the links they get. A large quantity of spammed back links can always be outperformed by several trusted and high authority back links. Next, instead of putting emphasis on SEO, they address branding and general visibility. When it comes to the Internet, the primarily goal is to increase your visibility thus increasing sales and you will gain more from a valid interview rather than some kind of comment in some person’s blog page. Read the rest of this entry »
Well, we all are here for gaining traffic to our websites because the sites that can drive traffic make the most profit, especially the targeted traffic from Google and other search engines. Thus search engine marketers have been exploring different ways to win top rankings and more traffic…some good, some ‘black hat’…every time they find something new they don’t forget to shout ‘eureka’ and start selling their killing secrets to us like anything! I am not against this approach as being an online seller I would like to use as many marketing tactics as I can. But then its Google who doesn’t want their searcher to get deceived with some new non trusted result which sometimes is unfair for new businesses actually willing to work hard for their clients and instead want some trust in Google.
Of course nobody would like to wait for 4-5 years so that their site gets old enough, have gazillion inbound links blah blah…so they always try to crack search engine algorithms to break the queue of old players but on the next turn Google finds it and devaluate…same is the case with “link wheel” strategy invented and marketed by some SEO wannabe!
Basic link wheel system
Link wheel building is about having 5 or so pages (spokes) belonging to popular web 2.0 platforms like squidoo, WordPress, Hubpages etc and in some cases article directories, pointing to each other and then to your site (money page) in an attempt to improve its rankings in Google’s organic search. Essentially you try to gather link juice from pages with related content and then point it to site in center. You would then social bookmark all the spokes to further add to the benefit of process. You could also create sub-wheels i.e. the small wheel around one of the spokes in main wheel that simulates a natural internet setup like primary level spokes with handful of inbound links and then linked to from secondary level spokes those too had backlinks but not as many as the latter, and so on.
Actually the concept has been pretty common to interlink WebPages from different sites/blogs to have your own network of backlinks but when a fancy name was slapped on it, people dreamed of a overnight miracle and fell all over themselves to get it.
There are many misconceptions about applying nofollow, noindex and robots.txt restriction. Whether or not it has any backlinking value, does it get crawled?, do they index it?…and so on! Well, fortunately we have specific answers to all these questions. However different search engines might differently look at them, I think nobody will mind if we discuss only about Google and Yahoo!
First of all let me clear few things,
Nofollow can be applied in two ways, either through Meta tags or link attribute.
You may make a specific link nofollow like rel=”nofollow” – generally reffered as nofollow attribute
Or use <meta name=”robots” content=”nofollow” /> to make all the links nofollow on that page – referred as nofollow tag
Similarly you can do with noindex. rel=noindex applicable for destination page and meta tag applicable for host page
Next is robots.txt file that is well known to webmasters for preventing search engines to crawl and index entire site or specific parts of it.
In this article we are first going to take a look at how to get banned from AdSense (and of course that means how to not get banned from AdSense as well) and also what are your options if such an unfortunate incident happens with you. There are actually a lot of people out there who make tons of money through AdSense everyday and yet there are people who would always complain about getting banned from AdSense and blame it completely on Google itself; now, you need to understand something – the very purpose of AdSense is to help people make money and advertise their products online and that also means that Google itself can make some money out of it. So, for obvious reasons Google would never want to terminate a AdSense account; there are actually valid reasons behind every terminations.
Virus lives secretly till it becomes numerous enough to overcome the host. He rides the host and uses its resources to grow his community. He keeps on replicating himself exponentially with geometrically increasing power that doubles with each loop. Thus a virus strength and population can explode in very short time. Like viruses, viral marketing strategies assume delayed gratification. They use benefit of rapid multiplication to toot their message to thousands of readers through people forwarding emails with links to friends or encouraging them to visit specific websites or watch the interesting videos.
‘Duplicate content’ is one of the most famous SEO issues that have been consistently in questions of webmasters and they have been discussing it like anything. Based on the blog posts by famous SEO masters, published interviews of Googlers and discussions at popular webmaster forums, I have tried to summarize few important facts behind the nuances about duplicate content.
