One of the most popular forms of Internet marketing today is definitely through social media websites in the basic concept behind social media optimization is to be able to implement changes to your website so that they are more easily furnished in custom search engines and are easily linked to. The following are the 13 Golden rules:
- The most important thing is to be able to increase your linkability. You can definitely achieve this through blogs, excellent content and link bait.
- It is really necessary to guide your users into tagging and social bookmarking your website. Let them tag, Digg and bookmark your website. If you are using a WordPress platform, it is a good idea to use the Sociable plug-in for this purpose.
- If you have noticed carefully some Google and Yahoo blogs, they actually have a system for rewarding inbound links. Why not introduce this on your own blog? You could do this by listing them as recently linking blogs, through permalinks and through TrackBacks.
- Diversification of content is a good idea. This is going to have your content reach beyond the premises of a browser.
- Let other people find you useful. In the very first place, it is very important that you create something new and useful and then try to make it into something that other people can use to create something different. So, thinking outside the box is very important.
- Many people make the mistake of not realizing the importance of outbound linking. This is actually a good way of becoming a user resource and even though this might not help you in the short term, it is definitely going to help you in the long-term.
- Have you ever thought of recognizing your valuable users and readers? Some kind of rewarding system is definitely going to take your blog to the next level.
- Participation is very important and you should participate in similar blogs and websites organically. It goes without mention that if you have a good reputation on Digg.com, it’s going to take your blog to the next level – but don’t try to force it.
- Understanding the audience is of utmost importance. If you do not understand what your people want to read and also the kind of demography that you want to cater to, you should invest in some research and try to figure these things out.
- Content is of utmost importance that you should be able to understand the kind of content that would be able to appeal better to your audience.
- Whatever you do, make sure it’s real! No one likes to be fooled and that’s not going to help you in the long run.
- It is very natural for some people to get carried away and forget their past; however, that does not help in the long run. If you want to establish authenticity, you should respect all people that helped you achieve whatever you have.
- You should definitely figure out the risk benefit ratio, but it is actually a good idea to not be afraid of trying new things – just go ahead and try new tools, products and challenges; something might just click for you.
