Keyword research has been very decisive for a website to succeed in search engine rankings. Most websites aim at keyword optimization and in turn top search engine rankings but still in the massive competition, websites often fail to focus on the quality that their keyword phrases should have. Most newbie’s in online business subscribe to content and meta-tags that have often irrelevant and illogical keywords. The point they miss out is; the language used to describe their products may not be used by the customers unless the product is a generic brand. This failure results in having hits but no potential customers looking for their type of products.
Besides the relevancy factor mentioned above there are two more important aspects of keyword research, high demand and low supply. In more simple words you must optimize your site for a keyword which has comparatively more visitors than existing competition over a keyword which is not a visitor’s choice but drawing high competition.
So as a webmaster if you want to become a successful online businessman getting enough support from frequent visitors, you must have a professional keyword analysis to understand the visitor’s language better than your competitors do. Here are some free keyword research tools to take advantage of,
Wordpot Free Keyword Tool (http://wordpot.com) Wordpot is an excellent free keyword research tool, though the free version has limitations. Due to this, there are missing low volume keywords.
Google Insights for Search (http://www.google.com/insights/search) Google Insights is very interesting because if offers services not found on other keyword research tools. There are seasonal or fluctuating niches which you can view by year or time period. You can view regional niches by country, state, or city. Also, the geographical reports are good for seeing trends. The downside? There is no absolute search volume. Instead, you will get normalized data on a scale up to 100. The detailed stats are also limited.
Google Adwords Keyword Tool (http://adwords.google.com/select/KeywordToolExternal) This gives you an approximate keyword search volume for Google, and their search network. Since Google is one of the biggest search engines, you will get a large percentage of the search market.
Wordtracker Free Version (http://freekeywords.wordtracker.com/) Utilizing dogpile.com and metacrawler.com, Wordtracker will give you results from two search engines. Based on the results from this initial search, they will create volume estimates for top search engines with the keyword. However, the statistics are limited to the small size of their sample group.
SEO Book Keyword Suggestion Tool (http://tools.seobook.com/keyword-tools/seobook/) This is almost the same with Wordtracker which allows you to browse through their search volume statistics. However, the stats are not that accurate, though the keyword research tool is better than Wordtracker.
Here is a list of non-SEO free keyword research tools that are good to use:
Thesaurus.com. This will give you many synonyms for the keywords you enter, which will provide you with more accurate phrases. Users have an uncanny habit of entering different phrases for something that means the same, so with Thesaurus.com, you will get a heads up on what possible keywords users might use.
Dictionary.com. This is useful because you can check your keywords and find other terminology that other people can use.
Wikipedia.org. It will provide you with the industry jargon you need to understand for your target niche.
Google.com. Your best bet for keywords are the different search engines. When you enter keywords, the results would be good related phrases. Check for the keywords your competitors have already used.
Lastly, think in a psychological direction so you can get great keywords for your target niche.
With these free keyword research tools, you are guaranteed to get diverse options for keywords which will work best for your target niche.
May 26th, 2010 at 4:21 pm
I do not endorse software programs very often but this recent service is brilliant. It’s a keyword tool having a database of millions of key words showing the adwords traffic count monthly along with the google competition count as well as other numbers.
At a click of a button you will discover keyword phrases with traffic but no competition and I’ve used it already to get pages and websites to the top of the search engines, even without backlinks.
You can watch a video of it in use here – MarketEyeSite.com