It’s not a rocket science that for website owners gaining traffic is quite important for stuffs like selling banner ads, test links etc and so is Alexa ranking.  It might be understood that Alexa ranking or Alexa web traffic is used by ad networks and advertisers in order to assess the worthiness of a website for advertising and for website owners who wants to monetize their site, it is quite important to have a high Alexa ranking. But perhaps one of the downside of Alexa traffic ranking is that they usually only count traffics that come from users who have installed the Alexa toolbar and that might not be an accurate assumption of how many visitors you really get per webpage. Thus, a webmaster blog with traffic half to that of an entertainment site might have better Alexa than the latter one, as the people visiting webmaster blog are most likely to have Alexa toolbar installed on their PCs! So the question remains unanswered for site owners that, how one can improve a website’s Alexa rank promisingly! Here are 5 sure fire ways to do it:

1. Install the Alexa Toolbar – since Alexa measures traffic from users who makes use of the Alexa toolbar, it is only logical to make use of one yourself as well.  Setting your website or blog page as your PC’s home page also helps improve your ranking a little.  But don’t fret about loading your site every minute or every hour. Alexa only rates on unique I.P. address per day.

2. Place the Alexa Rank Widget on Your Blog/Site – if your website has this widget Alexa can actually monitor your website visitors accurately, they compile traffic data on your website, even if your visitors don’t have the Alexa toolbar!

3. Recommend Visitors to Use Alexa Toolbar – If your loyal visitors can be convinced to use Alexa toolbar your ranking will immediately have a boost.  So ask your friends, other webmasters and web visitors to use Alexa toolbar. (like I am currently doing!)

4. Make use of “Alexa redirects” – According to some, Alexa Redirects will also help you increase your ranking. Leave Alexa redirect URLs in blog comments, forum signatures and the likes. For e.g “http://redirect.alexa.com/redirect?yoursite.com” This is quite similar to Google Click tracking feature which collects information to improve the quality of search technology, customized content and advertising. You can use your website’s name as your anchor text. Just make sure that you use this redirect carefully as it can also impact negatively on your website, so you better use it sparingly and at your discretion. Also keep in mind that clicks are counted on a per I.P. basis, so clicking repeatedly will not help your ranking.

5. Try To Attract Webmasters Traffic – As per the logic discussed in first paragraph, more often than not webmasters will already have the Alexa Toolbar installed on them and so that will be one less concern for you, if you will be able to get webmasters to visit your website, it will do a lot of good for your Alexa rank.  You can do this by joining webmaster forums and writing about topics webmasters will be interested in like SEO or having ‘webmaster tools’ section perhaps.

Alexa traffic ranking is important if you want to earn from your webpage.  If you are trying to increase your Alexa rank, try the methods mentioned above and you will see your ranking increase sooner than later.