Imagine…you have worked hard on your site to get it ranked for competitive keywords and established a brand name of your company all over the world wide web…now people directly find your site more for its name…you are really satisfied with your efforts and sleeping in peace…but once in a morning when you wake up to check the ranking of your site in google…you are shocked to see couple of dishonest negative reviews and complaints about your service, right below your site in top10 for your brand name as a keyword…and you just don’t understand, what went wrong!!!
Reasons and difficulties
As a business grows successfully, the chances of having your reputation tarnished as a result of negative press is also increased along with. This may be the job of your loving competition, few hostile customers, dissatisfied employees or some unscrupulous webmasters for obvious reasons…you may directly contact them and offer what they want, but if you do it once, it may encourage others to do it again in future!
You may wonder how they could get it…its possible because of QDD (query deserves diversity) algorithm of google according to which not more than 2 URLs from a same site can be in top10! Thus it becomes real ease for others to occupy the top10 for your domain name with just a little on-page optimization and more surprisingly without getting involved in other important techniques like anchor text and backlinks, which you were obsessed with because anything “scandalous” is noisy enough to attract links to it from other websites!!!
You can not ask google or any search engine to remove those negatives unless you have got a court order to do so…for which you have to get the court agreed that the crazy page is against the law!…but these portals have often got the multiple layers of legal protection moreover if such a site is founded on a foreign soil for u, it becomes even more difficult.
No body, but your SEO can get you out of it…
The whole objective here is not to remove the forged stuff, but to make sure the positive is also seen, rather more prominently than negative. Thus, Search engine optimization to push all the negatives on next pages or so, is the only way for online reputation management and maintain it forever. It’s generally too expensive because in such cases you are not only fighting for one place in top10 but for all of them and involves lots of techniques.
In next article we will discuss some usefull tips for online reputation management.