Every SEO campaign needs customized efforts to meet your specific needs. However, the following basic processes are used for each of our clients. We have found that these steps are essential to make your website successful in the near and long-term.
- Keyword Research and Analysis
- Pre-Optimization Ranking Report
- On Page Optimization
- Off Page Optimization
- Post-Optimization Ranking Report
- Monitoring and Fine Tune Process
Keyword Research and Analysis
Professional keyword research and analysis is the foundation of search engine optimization as the entire SEO process rotates about the desired keywords. Good keyword analysis program should determine which keyword phrases you should be targeting according to client’s view point, search engines’ view point and keyword popularity.
Pre-Optimization Ranking Report
This is the way to know the placement of your site before we move on to deep SEO process. You have to create this report by checking your website rankings in all the major search engines for targeted keywords. This becomes the earliest limiting point to analyze the progress of search engine optimization in future.
On Page Optimization
- Web site structure: Examine the website structure for barriers that may be harming its search engine visibility and provide the redevelop to website partially or completely.
- HTML Code Referring : Recreate Meta tags, alt tags and title tags which are search engine compatible. Also consider compressing or removing unwanted code that is increasing the page size required for quick indexing.
- Internal link structure: Convert the navigation of a website to be appropriate for users and search engine friendly at the same time. Search engines prefer website built with appropriate navigability.
- Optimize Content: Analyze the allowed keyword density and length of document. Based on that make the changes in keyword placement in the content, at the same time making it even more informative.
- Sitemap Creation: A well structured site map design is important to show all links from one page. If this is not made in your existing web site, develop the same as a part of complete on-page SEO process.
Off Page Optimization
Off page Optimization Strategy includes the following efforts for building ‘link popularity’ of your site
- Search Engine Submission
- Link Building Campaign
- Article Creation and Submission
- Social Bookmarking
- Press Release Writing and Distribution
- Blog creation and posting
Post-Optimization Ranking Report
Once search engine optimization is over, generate a ranking report that will indicate your website’s ranking in various popular search engines. Such a report should be generated monthly as this will serve as the point of reference which you can compare with Pre Optimization report.
Monitoring and Fine Tune Process
After having done with post optimization report, you will have to keep on monitoring your site in pursuit of its progress and develop the further game plan accordingly.
I hope this article will be usefull to those who are doing self SEO, otherwise you can always hire a professional SEO company like SubmitEra to do all the stuff for you in highly effective and affordable manner.
December 23rd, 2009 at 8:03 am
I use this tool to monitor keywords position monitor.mazecore.com
January 16th, 2010 at 10:08 pm
WP has great Search Engine Optimization out of the box, one may try using the All in One SEO Plugin to make a great CMS even BETTER!